Our Services

We provide trusted baby care services designed to support your little one’s health, comfort, and happiness with love and dedication.

Our Promise

We go beyond products to deliver care, comfort, and confidence at every step of your parenting journey.

Safe & Gentle

Products made with care for delicate skin.

Trusted by Parents

Quality you can count on.

Made for Comfort

Designed for your baby's happiness.

Here for You

Support that makes parenting easier.

01

Premium Products

Carefully selected baby essentials made with safe, natural and high-quality ingredients. Because your baby deserves the best.

02

Quality You Can Trust

Every product is rigorously tested to ensure safety, durability and performance. We never compromise on quality.

03

Fast & Reliable Delivery

Quick processing and safe doorstep delivery so you never have to worry. On time, every time.

Reviews

“Several repeat purchases. Will continue to buy from this Seller as long as my mum still likes the product.” - CoolDiscreet

Irene

“Gentle to skin. Absorbent. Not too hot like other brands. ” - CoolGuard

Martin

“Comfort, good absorbency. Resusable bag included, ultra-thin and soft ” - CoolDiscreet

PS Liew

“This diaper, sets apart from others as it is exceptional soft and comfortable. I barely feel like I'm wearing a diaper at all. ” - CoolGuard

Emily

“I don't put on underwear anymore. CoolDiscreet pullup pants are so soft and thin that I now wear it like underwear when I go out. Good absorbency. I am not worry not able to get to a toilet in time. Love it!” - CoolDiscreet

Francis

“Never seen a product so soft and comfortable as TrueHugz diaper. I tried the CoolComfort tape diaper, it is not stiff and bulky like most brand, and its plain white and quality finishing makes me feel like I am wearing cotton underwear. It won me over. I am switching to TrueHugz for sure!“ - CoolComfort

Sharon

“Comfortable to skin , absorbs well and no odor. Able to re tape nicely.” - CoolComfort

Tina

“Very soft and nice. I tried the CoolDiscreet and it is hard for people to tell I am wearing diaper. The absorbency is good last me the whole day at work!” - CoolDiscreet

Michael

“Very good absorption for overnight use. No leakage and skin is dry. ” - CoolGuard

Lorain

“Fit my mum nicely. She wear it for standby (just in case she cannot hold), a good replacement for her panty during her day care. ” - CoolDiscreet

Chris

“Confidence, comfortable and carefree. ” - CoolDiscreet

Tina

“My mum used it and it looks comfortable and able to absorb urine through the night.” - CoolGuard

P****a

“Like the cottony breathable material, good for humid weather like Singapore.” - CoolGuard

Josephine

“This adult diaper is really comfortable. The inside is soft and gentle on the skin, keeping you comfortable all day. It breathes well, so you stay cool and dry, even for long periods. The bag it comes in is resealable, keeping the diaper clean and can be used for disposal. It doesn’t leak, even overnight, and fits well without being bulky. Overall, it’s a great product I’d definitely recommend.” - CoolComfort

Jagan

discreet packaging

Your privacy is our priority

fast & reliable delivery

Delivered to your doorstep quickly and safely

secure payments

Safe and trusted checkout

30-day satisfaction

Not satisfied? We've got you covered

How to Redeem Hugz Points?

What is the Hugz+ Rewards Programme?

The Hugz+ Rewards Programme is our way of appreciating loyal customers who purchase TrueHugz products in Singapore through our website. As a member, you’ll earn Hugz Points with every purchase and enjoy exclusive perks, including special promotions and early access to our latest offers.

You can join the programme by signing up an account. These are the ways to earn points:

  • Birthday Bonus – Earn 200 Hugz Points every year on your birthday.
  • Shop & Earn – Get 10 Hugz Points for every $5 spent on products.
  • Refer & Earn – Share the love! Receive 300 Hugz Points when a friend makes their first purchase using your referral.
  • More Ways to Earn – We’ll introduce exciting ways to accumulate points, making it easy to redeem rewards!

  • Redemption Made Easy – Every 100 Hugz Points = $1 off your next purchase, with no minimum redemption requirement.

Hugz+ Rewards Points are valid for 6 months from the date they are awarded.

You can log into your account to track the number of points you have earned and their expiry.

It’s simple! Just follow these steps:

  1. Go to My Customer Account > My Points to find your unique referral link.

  2. Copy and share your referral link with a friend.

  3. Your friend clicks the link, creates an account, selects products to buy and checkout.

  4. Your friend enjoys an instant $3 discount on the first purchase, and you’ll receive 300 Hugz+ Rewards Points in your account too.

You can refer as many friends to benefit as you like, the more, the merrier!

Each friend can only use the referral link once, but after signing up, they’ll have their own referral link to share and earn rewards too!

Certainly! You can refer multiple friends using the same referral link. However, each friend can only use the referral offer once.

Reward points will only be credited to your account after your friend successfully completes their checkout.

Your friend can click the same referral link again to return to the cart and complete the order.